Are you a small business owner looking to establish an online presence but overwhelmed by the idea of a full website? Consider starting with a one-page site. While it may not be the right choice for every business, a one-page site can be a great way to dip your toes into the online world and get your business noticed.
In the era of minimalism, I’ve noticed some amazing and very effective One-Page websites. They are great for businesses that have a very straightforward service or product. They provide a clear message, one CTA (Call to Action), and just enough information to convert customers.
Table of contents
- Benefits of a one-page website
- Can a one-page website be right for you?
- What is a one-page site?
- How does it work?
- Is a landing page the same as a one-page website?
- Best places to create one-page websites
- Real-life examples
Is a One-page website right for me?
Starting a business with a one-page website can be a cost-effective option, among other benefits such as being easier to create and maintain, engaging and interactive, mobile-friendly, and optimized for SEO. By limiting the amount of content, a one-page site can be easier to create and maintain than a traditional multi-page website, which can save small businesses time and money.
In addition, you could create a one-page website as your starting point to establish an online presence quickly and inexpensively, especially if you offer a limited number of products or services. As your business grows, you can add more detailed pages and expand your website along with your business.
What is a One-Page Site?
A one-page site is exactly what it sounds like – a website that consists of only one page. Instead of navigating through multiple pages to find information, everything a visitor needs to know is presented on a single page.
Is a Landing Page the same as a One-Page website?
While there is some overlap between a one-page website and a landing page, they are not the same thing. A landing page is a standalone web page that is designed to capture a visitor’s information, such as their email address or phone number, in exchange for something of value, such as a free eBook or white paper. A one-page website, on the other hand, is a website that consists of only one page and presents all the important information about a business or organization on that page.
So a landing page is usually used to promote a specific program, service, or course. Meanwhile, a one-page website serves as a simple one-stop shop for that specific business.
How Does It Work?
A one-page site typically includes sections that are accessed by scrolling down the page. Each section can contain information about the business, services, and products offered, contact information, and more. By limiting the amount of content, a one-page site can be easier to create and maintain than a traditional multi-page website.
It’s important to note that most one-page websites usually only have one CTA (call to action) the audience is supposed to take. The one CTA strategy helps make a clear path for decision-making, therefore, lowering overwhelm and help increase conversion.
Where Can I Use It?
One-page sites are particularly useful for businesses that offer a limited number of products or services. So if you can implement a one call to action on your entire website, this might be a great option for you.
They’re also great for businesses that want to establish an online presence quickly and inexpensively, as you can expand your website later on.
One example of a true one-page website is the website for the digital agency “The Rafael BK”. The site includes all of the important information about the company, including their products, details, and contact information, all on a single page. By utilizing smooth scrolling and interactive design elements, the site effectively showcases the company’s capabilities and encourages visitors to get in touch.
Other examples include:
Why Choose a One-Page Site?
Some of the benefits of a one-page site include:
- Easy to create and maintain
- Engaging and interactive
- Can be optimized for SEO
Best Places to Create One-Page Websites
If you’ve decided to create a one-page website for your small business, there are several platforms that make it easy and affordable. Here are some of the best options:
- Squarespace – Squarespace is known for its sleek and modern designs, and its one-page templates are no exception. Plans start at $12/month.
- WordPress – WordPress offers a wide range of one-page templates, many of which are free. However, you’ll need to purchase a domain and hosting, which can cost anywhere from $5 to $25/month.
- Showit – Showit is another great option for creating a one-page website. They offer drag-and-drop customization and a variety of templates to choose from. Plans start at $24/month.
No matter which platform you choose, make sure to select a template that is easy to navigate and visually appealing. With the right tools and a little creativity, you can create a one-page site that effectively promotes your business and engages visitors.
FAQ about One-page websites
Q: Can a one-page site be expanded in the future? A: Yes, it’s possible to expand a one-page site into a multi-page site as your business grows.
Q: Will a one-page site be enough for my business? A: It depends on your business needs, but a one-page site can be a great starting point for small businesses.
Q: Will a one-page cost less? Generally yes, as the time for website development and requirements are simpler.
If you’re interested in learning more about one-page sites or need help creating one for your business, let’s connect. I can help you build a website that meets your unique needs and goals.
Remember, a one-page site may not be the right choice for every business, but it can be a great starting point for those looking to establish an online presence quickly and easily.
Would you consider a one-page website for your business.