Your website isn't the problem. A website that doesn't convert is.
I'm Juliana Piper, web designer and owner of PiperMache Website Studio — based right here in Madison, AL.
I know what it's like to build a business in this community. I'm not just your web designer; I'm your neighbor. I co-founded Madison Mompreneur. I've been named Creator of the Year by the Madison Chamber of Commerce. I've spoken at the Alabama SBDC and the Business Boost Summit — teaching local business owners exactly how to make their websites work harder.
I've also been featured in Forbes and named one of the Top 20 SEO Companies in Alabama by Design Rush.
But here's what matters most to you: I'm a business nerd who genuinely loves helping small businesses grow. I bring marketing strategy to every design decision — because a pretty website that doesn't convert is just expensive art.
You need more than a pretty website — you need one that converts visitors into paying customers. I design custom Showit websites for Madison businesses that are fast, on-brand, and built with SEO baked in from day one. No templates. No cookie-cutter designs. Just a site that feels like you and works like a sales machine.
Selling a product — online, at markets, or both? I build Shopify stores for Madison makers and product-based businesses that look polished and sell effortlessly. Your store will be easy for customers to navigate, optimized for mobile, and set up to handle sales while you focus on what you do best.
Your Google Business Profile is often the first thing a Madison customer sees before they ever visit your website. I'll set it up — or clean it up — so your business shows up in local searches, maps, and the AI-powered results that are replacing traditional Google. First impressions start here.
Getting found on Google doesn't happen by accident. I offer local SEO services built specifically for Madison and Huntsville businesses — from optimizing your Google Business Profile to making sure ChatGPT and AI search tools are recommending you. Show up where your customers are searching.
With your new website live and working for you 24/7, you can move onto marketing—connecting with your ideal clients with a brand-new website that’s designed to grow your business.
I’ll guide you through my web design process and together we’ll design and develop a modern, user-friendly, conversion-focused website for your small business.
We’ll meet to discuss how a new or redesigned website can help you achieve your business goals. I offer a full range of web and graphic design services, from simple template customizations and brochure sites to custom e-commerce websites with advanced functionality. I’ll listen to your challenges and then send you a website design proposal to suit your budget and your needs.
Curious what might be in store for you?
Heather White
"From the very start, Juliana with Pipermache was a great listener and willing to work within my parameters. She was knowledgeable, organized and creative! I am glad I took the leap to have a website created with Juliana." I highly recommend her!
Curious what might be in store for you?
She was knowledgeable, organized and creative!
Cyuthia Priest
I really cannot believe how lucky I got. The design that Juliana had for us — clean, sleek and professional. I really enjoyed working with Juliana. From the onboarding process to filling in the blanks. She has been super receptive with how I had wanted the website to be laid out, with keeping SEO in mind. And we got the website LIVE! I couldn’t have done it without Piper Mache’s help.
She has been super receptive with how I had wanted the website to be laid out, with keeping SEO in mind.