Questions? I got you!

I know hiring a designer is a big decision. This FAQ breaks down what’s included, how the process works, and what you can expect when we build your custom Showit website together. And if you want to talk through your vision or see if we’re the right fit, you’re always welcome to schedule a discovery call.

What’s included in a custom Showit build?

Custom websites are built around your brand, not a template with your name slapped on it. This includes:

  • Complete branding alignment (colors, fonts, tone, and overall vibe)
  • A polished mobile version built separately for a seamless phone experience
  • Blog setup + tech integration
  • SEO-ready foundations (metadata, alt tags, heading structure, and indexing setup)

How easy is it to update the site later?

Super easy. Showit is drag-and-drop, and I build your pages in a way that makes updates intuitive. Changing photos, galleries, or text takes minutes, no coding or tech headaches. Even better, I have build a video library with short videos about all simple edits.

Do I set up your discovery call CTA or funnel?

Absolutely. I set up all your calls-to-action, your inquiry flow, and your contact page so clients know exactly where to go next. If the funnel is built inside Showit, I handle everything for you.

If your funnel uses a third-party tool (like Dubsado, HoneyBook, MailerLite, Flodesk, Calendly, etc.), then you or your provider will set it up in that platform — and I’ll integrate it seamlessly into your website so it works smoothly and looks cohesive.

Either way, you get a polished, conversion-ready experience that guides clients straight to booking.

What does the timeline look like?

Most custom Showit projects run 4–6 weeks, depending on how fast content and feedback come in. I give you a clear timeline up front and keep things moving, no messy scope creep or endless revisions. My goal is to get you launched without dragging this out for months.

Do you get training or documentation?

Yes — and it’s actually one of my client favorites. You get access to my video training library, filled with quick 3–5 minute tutorials that show you exactly how to use Showit and make simple updates to your site (changing text, swapping photos, updating galleries, posting blogs, etc.).

On top of that, I’m happy to add new videos to the library based on your needs. You’ll never be stuck guessing how to update your own site.

What happens after the site launches? Who maintains it?

You’ve got options:

You can maintain the site yourself (it’s easy, and I’ll show you how).

Or you can enroll in my website care plan, and I’ll handle updates, small edits, plugin checks, SEO monitoring, and anything that keeps the site healthy and visible.

Either way, you’re not left hanging.

What about budget and ROI expectations?

Your website should pay you back — not sit there looking pretty. Before we start, I help you define clear metrics like:

  • Increasing discovery calls by 20–30%
  • Improving portfolio engagement
  • Getting more inquiries from your target audience
  • Reducing ghosting and “Are you available?” messages because the site handles the clarity for you

A well-built Showit site often boosts conversions simply because it feels intentional, professional, and easy to navigate.

Curious what might be in store for you?

Testimonials & Reviews from Madison & Huntsville Alabama Businesses

Heather White

 "From the very start, Juliana with Pipermache was a great listener and willing to work within my parameters. She was knowledgeable, organized and creative! I am glad I took the leap to have a website created with Juliana." I highly recommend her!

Curious what might be in store for you?

She was knowledgeable, organized and creative! 

Cyuthia Priest

I really cannot believe how lucky I got. The design that Juliana had for us — clean, sleek and professional. I really enjoyed working with Juliana. From the onboarding process to filling in the blanks. She has been super receptive with how I had wanted the website to be laid out, with keeping SEO in mind. And we got the website LIVE! I couldn’t have done it without Piper Mache’s help. 

Curious what might be in store for you?

She has been super receptive with how I had wanted the website to be laid out, with keeping SEO in mind.

Karla Schriver

"This template has been very helpful with my Summer Swimming classes. I've been able to gather interested customers throughout the year."

Curious what might be in store for you?

Ready to go all in?

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